Shelly Strom produces communications that win hearts and minds. Propelled by curiosity and an acute ability for finding and telling stories that are interesting and engaging, Shelly learned the trade while writing for newspapers in Oregon and Washington.
Whether it's a political campaign, program for employees or a community initiative, telling an authentic story to the right audiences at the right time enables you to accomplish your goals.
She leads communications for statewide ballot measure campaigns that win in landslides; provides strategy to public agencies looking to sway public opinion and helps companies engage their teams.
Want to find out how to use storytelling and other communications tactics to overcome challenges and advance objectives?
Kaiser Permanente Northwest Hospitals needed to raise the profile of its existing medical center, Sunnyside, and a second one under construction across the metro area.
To do that, Shelly led development and launch of a website dedicated to the two hospitals, created content for the launch, as well internal communications around Kaiser's great care. Check out her work:
Shelly led the concept for and development of The Caregiver, PeaceHealth's system-wide site for internal news.
Shelly led the launch PeaceHealth's first highly accessible website dedicated to employee communication. As a member of PeaceHealth's corporate communications team, she provided communications strategy for PeaceHealth leadership.
Shelly served as communications director on campaigns for several progressive ballot measures in Oregon (Yes on 49, Yes on 98 and the 2017 PPS bond measure).
Her strategy for the 2016 Yes on 98 campaign, which addressed Oregon's dismal high school graduation rate, involved significant story-telling and media outreach. The result: Dozens of opinion columns authored by supporters that newspapers all around Oregon published and favorable editorials from nearly every newspaper in the state, along with lots of positive media coverage.
Here's a sampling:
News release: Education activists submit signatures for ballot measure to address Oregon’s high school graduation rate problem
Earned media: Education advocates turn in signatures for Oregon funding measure (Portland Business Journal)
Op-ed: Support initiative to boost hands-on learning (The Oregonian)
Op-ed: Hands-on learning prepares students for college, career (Klamath Falls Herald and News)
Editorial Endorsement from The Oregonian: Place a bet on young Oregonians by saying yes to Measure 98
