Marketing automation tips that empower small teams to drive major results
By Shelly Strom, for Act-On Marketing
All marketers play multiple roles, and every department wishes they had a larger team. But having a smaller team shouldn’t negatively impact your strategy.
By focusing on a few key areas and using cost-effective tools, small marketing teams can achieve big-time results.
When deciding which tactics to use, small teams should focus on the ratio of effort versus outcomes.
We’ve cleared away the clutter to dive in to three proven marketing automation tips that will help your small team drive major results.
Data-driven SEO for small marketing teams
Until recently, some businesses could get away without paying much attention to their digital presence or whether potential customers could find them via search engine optimization (SEO) rankings. Neighborhood restaurants, alterations providers, and postal service storefronts ran on word-of-mouth and convenience of proximity.
Today, however, even the tiniest mom-and-pop shops realize that showing up in local search is critical.
Likewise, companies that have already established a firm digital footprint know that SEO is more important than ever. What might’ve worked when you launched your site or updated it just a year ago, likely isn’t going to keep you at the top of Google’s rankings for your preferred keywords.
Keeping up with forces that influence search (such as artificial intelligence, the Internet of Things, Google’s quick answer boxes, knowledge panels, and featured snippets) takes a growing amount of knowledge, aptitude, and sophistication.
As such, investing in SEO should be a top priority. Read more.
